Tuesday, December 31, 2019

Gay Adoption Essay - 803 Words

Gay parents are facing discrimination because of their sexual orientation. Twenty-two states currently allow single gays to adopt and 21 states currently allow gay and lesbian couples to adopt in the U.S. (Mallon, 2007, p. 6). The ability of gay couples to rear a child should not be denied only because they are gay. Homosexuals may be looked down upon by society, but they still are humans and have morals. These morals they possess, may influence a child more than those morals taught to a child with heterosexual parents. All over the world, children suffer in families consisting of alcoholics, drug abusers, and sexual abusers (Powell, 2007, p.1). It is not possible that these environments are safer than what would be provided by homosexual†¦show more content†¦Further, applicants for adoption should be accepted on the basis of an individual assessment of their capacity to understand and meet the needs of a particular available child at the point of adoption and in the future (Rosario, 2006, p.8). The United States is facing a critical shortage of adoptive and foster parents. As a result, hundreds of thousands of children in this country are without permanent homes. These children deteriorate for months, even years, within state foster care systems that lack qualified foster parents and are frequently faced with other problems. When a gay couple sought to adopt a boy, who had leukemia, had been neglected by his biological parents, had lived in five foster homes, and whose adoption was favored by his legal representative, but the judge deemed it ‘not in the interest of a seven-year-old male child to be placed for adoption into the home of a pair of adult male homosexual lovers. Three years of searching for a qualified heterosexual couple failed. This and many other similar cases have denied children a family by ignoring many qualified homosexuals (Powell, 2007, p.3). This being an age when people are supposedly more open-minded, why is it that gays are treated this way just because of their sexual orientation? Many Americans are stillShow MoreRelatedGay Adoptions Essay1223 Words   |  5 PagesThere are basically two types of adoption agencies: Public agencies that are usually supported by public funding and are run by the state and Private agencies that are licensed by the state, but run privately (Reference 99). Regardless of the type of agency, the state has some say in their operations, and if the state has a ban of gay adoptions, then the agencies will have to abide. In 1977, Florida passed a civil rights ordinance making sexual orientation discrimination illegal in Dade County.Read MoreGay Parent Adoption And Same Sex Adoption1851 Words   |  8 Pages Gay parent adoption or same-sex adoption refers to the adoption of children by individuals who prefer romantic partners of the same sex--gays and lesbians. Same-sex adoption is portrayed by the media as being a potentially good thing but with potentially detrimental side effects, most notably for the adopted children. This type of adoption is often made to look as if it might well be done but perhaps should not be for the sake of the children involved. With groups such as the religious right, fundamentalistRead MoreGay Adoption Should Be Legal1203 Words   |  5 PagesGay adoption is a touchy subject to a lot of people. Even though gay adoption became legal in all 50 states on June 26, 2017 everyone still seems to have an opinion on the matter and a lot of the opinions lean toward not allowing gay couples to adopt. There are so many children in the foster care system that need loving and stable homes so why not let gay couples give that to them? There is a lot of evidence to show th at gay couples can be just as good at parenting as a straight couple. Maybe evenRead MorePersuasive Essay On Gay Adoption1643 Words   |  7 Pageschildren? Do gay parents and guardians effect children negatively? Adoption is a lengthy process of legally accepting responsibilities of a non-biological child. While adoption is usually governed by laws that vary from state to state, but there are also federal regulations. These federal laws are set in place to provide clarity on who can and cannot adopt, parental rights, consent, the best interest of the adoptees, and the confidentiality of the adoption. Preceding the adoption process,Read MoreGay Adoption Should Be Legal1355 Words   |  6 Pagesare no unwanted children just unfound families† (National Adoption Center.). Families together are one not anything different from every other family. No matter race, color, or the type of family. Adoption is just a way for anybody who wants to create a family would be able to have the access to have a family of their own. Even to the families who are not able to have a child or does not have a partner to have a child. The National Adoption Center allows the families in need to adopt a child in needRead MorePros And Cons Of Gay Adoption1793 Words   |  8 Pagessolutions, but must make use of pros and cons. Like all adoptions, the prospective parent(s) must prove themselves to be responsible and show they are capable to raise a child on their own, or with a spouse. This problem is one that is proving to be a much bigger issue than many people expected. In today’s more accepting society, gay couples are seeing more acceptance than ever before. Homosexuals and heterosexuals both have parental desires and gay couples are as interested in beginning families andRead MoreGay Adoption : Discrimination Against Gay1626 Words   |  7 PagesRomero, Jessica Communication Studies 105 Tuesday, Thursday 8-9:20 a.m. Gay Adoption Introduction Attention getter: Discrimination against gay men and lesbian women has been socially recognized for hundreds of years and still continues today. Homosexuals have adopted children for many years, regardless of fear and prejudice. The controversy of this matter is why homosexuals are not presented the equal fairness of the process and open opportunity as heterosexual couples who seek to adopt or fosterRead MoreArgumentative Essay About Gay Adoption1295 Words   |  6 PagesCorri Fairfull Discursive Essay-Gay Adoption Gay adoption is a subject which is widely debated. However over recent years gay adoption has allowed for most gay couples who want to adopt young children and give them a good quality of life, which they would have if they lived with their biological parents or a heterosexual couple, to do so. One positive view of gay adoption is that it gives the gay couple the chance to start their own family and give a child in care a new start to life in a lovingRead MorePersuasive Essay About Gay Adoption1639 Words   |  7 PagesWhat do these words have in common? They don’t describe gay adoption. The common misconceptualization that gay people get to choose their sexuality is false, so why should parents who were born with a different sexuality be scorned for wanting to adopt? Most people agree with the statement that children deserve to live in a home with a loving family rather than be stuck in an orphanage until they’re old enough to live alone. Same sex adoption has success stories, studies, and statistics that backRead MoreThe Controversy Over Gay Parent Adoption1109 Words   |  4 PagesGay Parent Adoptions Many states laws deny children in foster care, healthy, loving homes simply because of a potential parent’s sexual orientation (Gray, 2006), The catholic church as well as other organization’s oppose gay adoption based upon religious teachings, while others debate the legality of it (Gray, 2006). In today’s society, many children grow up to be emotionally stable and successful whether they have a heterosexual couple as parents or a same sex couple as parents. Gay parent adoptions

Sunday, December 22, 2019

Psychology Psychology And Psychology - 1161 Words

There are many branches in the world of psychology. There is the behavior psychology, also known as behaviorism, a leading theory of learning based upon the idea that all behaviors are acquired through conditioning. Cognitive psychology, the branch of psychology that focuses on internal states, such as motivation, problem solving, decision making, thinking and attention. Development psychology, the branch that looks at development throughout the lifespan, from childhood to adulthood. Out of the many branches, I feel I notice abnormal psychology in my everyday life. The study of abnormal psychology focuses on the unusual emotion and thought, and patterns of behavior. These may or may not precipitate a mental disorder. Abnormal psychology deals with behavior in a clinical context. Most disorders in this branch take a tool on a person’s everyday life. The field identifies multiple causes for different conditions, creating diverse theories from the general field of psychology, and much still questions on what is meant by â€Å"abnormal† There are many conditions that are categorized in abnormal psychology. One of the most leading causes of death concerning abnormal psychology is major depression disorder. Major depressive disorder is also known as major depression, clinical depression, or unipolar depression. Unipolar is the presence of one pole. In other words, extreme of mood- depressed mood. This may be compared with bipolar depression which has the two poles of depressed moodShow MoreRelatedPsychology : Psychology And Psychology1627 Words   |  7 Pagescovers the many questions we may have about psychology. It starts with the history and how it has changed throughout the years. It covers some of the many subfields and jobs you can have as a psychologist. It also covers the four big ideas that are associated with psychology. There are many more topics and sub-topics that will be covered within this paper on chapter 1. Section 1-1 Psychological Science is born: This section shows how the heart of psychology changes over time. In 1879, at a germanRead MorePsychology : Psychology And Psychology Essay2200 Words   |  9 PagesHow is psychology defined today? How did psychology start out being defined originally? Humans have always been interested in understanding their own body, especially the brain itself. Some of the first people to explore psychology were Aristotle and Socrates, (even though some of the things they thought were wrong) of course at the time they did not know what exactly they were studying. https://www.boundless.com/psychology/textbooks/boundless-psychology-textbook/introduction-to-psychology-1/intrRead MorePsychology : Psychology And Psychology1753 Words   |  8 Pagesbeing said, psychology is a very important branch of science that attempts to help us stay sane! Already getting started next year, I enrolled into a psychology class to get a jumpstart for when I go into college. I chose to enroll into the psychology class because the human mind is something that is very complex and diverse. By me taking this class, I am partially more ahead and more taught than that of a student who doesn’t take the class. And that way, when I get into the psychology major, I haveRead MorePsychology : Psychology And Psychology1519 Words   |  7 PagesPsychology has been defined by many as the study of mental disorder or behavioral problems but discoveries and developments, points to psychology as the study of human mind and its functionality which includes the way we think, act, perceive things and be able to make decisions; all these makes man a complex being. Psychology isn’t just a phenomenon; it is a scientific study. Psychology as a science answers the question â€Å"why†, proposes a theory and sets experiment to test the hypothesis. The researchRead MorePsychology : Psychology And Psychology889 Words   |  4 PagesOne: Psychology Defined Psychology is an exceptionally multifaceted field of study, regardless, it can be commonly defined as the study of mental processes and human behavior. The goals of psychology are to describe, explain, predict and control the behavior of others. Psychology incorporates an extensive range of different perspectives into its general principles as well as focuses on securing them with applied research, case studies, evaluations, etc. I first became interested in psychology whenRead MorePsychology : Psychology And Psychology1018 Words   |  5 Pagesof psychology is common to talk about the psychological schools, as these are defined as groups of psychologists who shared a theoretical view and focused psychological problems with a common orientation; these have evolved over time. Psychology was first established as a separate science of biology and philosophy, that s when the real debate over how to describe and explain the human mind and behavior began start, different psychological schools represent the major theories of psychology. TheRead MorePsychology : Psychology And Psychology892 Words   |  4 PagesWhen you first think of the word psychology, what is the first thing that comes to your mind? Well, some people might say they don’t know or some would say it’s something that has to do with the mind and/or human behavior. Psychology which comes from the Greek term â€Å"psyche† is the study of mental processes and behavior; especially those affecting behavior in a given context. There are several schools of thought in psychology. These schools include: structuralism (Wundt), functionalism (James), gestaltRead MorePsychology : Psychology And Psychology1267 Words   |  6 PagesPaper What is psychology? What impact does psychology have on the world? What does it mean to be a psychologist? These are three important questions that will be investigated throughout this paper. Psychology is the scientific study of the human mind and behavior. Psychology influences many behaviors in the world without anyone noticing. Watson is interested in behaviorism. This means he was interested in the behavior of people and how they act and react. Through his article, Psychology as the BehavioristRead MorePsychology : Psychology And Psychology850 Words   |  4 PagesPsychology to me is meant to help people understand the complexity of other human beings. We have established the existence of many disorders which are mainly beyond the control of people because of chemical imbalances in the brain. Although with these reasons, we still have attached negative and positive connotations to many disorders. We have created this concept of psychology in order to help us try to find some sense of order in our lives. This can allow us to try rank ourselves next to anotherRead MorePsychology : Psychology And Psychology1703 Words   |  7 PagesPsychology has a lot of jobs to choose from.Any job in psychology is going to be involved helping people. Trying to find out why people do the things they do and trying to predi ct the behavior of people, their emotions, and mental processes. Making sure your child or any person you care about is okay mentally, is important and is the job of people who work in a major in psychology. For this paper, the roles of a psychiatrist, a counselor, and a psychologist will be discussed. The audience will learn

Saturday, December 14, 2019

The Democratic Republic Free Essays

Politics or the art and science of government are very important to all of us, because this will affect the kind of life that we may able to have. Politics originated in Greece where democracy was first established. And as time passed by changes are made to the system of government and there are also other organizations that exist. We will write a custom essay sample on The Democratic Republic or any similar topic only for you Order Now One of this is the political party. A political party is a group organized to support certain policies on questions of public interest. The aim of the political party is to elect officials who will try to carry out the parties policies. The question may range from issues of peace, war, and taxes to how people should earn a living. A large political party has million of supporters. When people in a democracy disagree about what the government should do, each voter expresses his opinion by voting for the candidate that supports his side of argument. (Flanders, 1989) An example of a political movement in the United States called the Democratic Party. This is one of two major political parties in the United States, the other being the Republican Party. It is the oldest political party in the United States. Since the 2006 midterm elections, the Democratic Party is the majority party for the 110th Congress; the party holds an outright majority in the House of Representatives and the Democratic caucus (including two independents) constitutes a majority in the United States Senate. Democrats also hold a majority of state governorships and control a plurality of state legislatures. In 2004, it was the largest political party, with 42.6 percent of 169 million registered voters claiming affiliation. The Democratic Party traces its origins to the Democratic-Republican Party, founded by Thomas Jefferson, James Madison, and other influential opponents of the Federalists in 1792. Since the division of the Republican Party in the election of 1912, it has consistently positioned itself to the left of the Republican Party in economic as well as social matters. The economically left-leaning activist philosophy of Franklin D. Roosevelt, which has strongly influenced American liberalism, has shaped much of the party’s economic agenda since 1932. Roosevelt’s New Deal coalition usually controlled the national government until 1964. The civil rights movement of the 1960s, championed by the party despite opposition at the time from its Southern wing, has continued to inspire the party’s liberal principles. (Cited in http://en.wikipedia.org/wiki/Democratic_Party_ (United_States), 2008) The goal of the democrats in the 2006 elections as chosen and not by votes but of what the country need are the following: To withdraw from Iraq and to use some of the money saved to fund security for Americans instead of funding security for Iraqis and   50% reduction in CO2 within 10 years. Not only do we have to implement but as well as to understood solutions at home, but must provide global incentives for other countries to reduce their emissions, totally eliminate our dependence on foreign oil within 5 years, implement a successful policies of which lead to a high level of healthcare for all citizens at a reasonable cost, instead of business as usual, we want to adopt worldwide best practices. We’d adopted the highly successful policies of which the best educated children in the world, invest more money in homeland security inside the US than we are spending abroad, implement real immigration reform, not stop-gap measures (like Frist’s approach), implement all the recommendations of the 9-11 committee, our foreign policy should be revamped so that we start making more friends than enemies, achieve energy independence within 10 years, e.g., adopt the recommendations of Amory Lovins or someone else who has credibility and knows how to get there, cheaper energy (both to fuel our cars and power our homes),   e.g. Adopt the recommendations of Amory Lovins or someone else who has credibility and knows how to get there, increase funding for energy research, e.g., top universities complain that the funding for energy research hasn’t increased at all and Bring US education up to foreign standards (i.e., achieve educational â€Å"parity† with foreign schools) within 10 years. Tactics are also made by the democrats for them to get the votes of the people. One of it was used by the democrats during the 2006 elections. And this is what they’ve said: The Democrats need your vote to make these bills a reality: Elect us and we will end the Republican corruption that has led to higher energy prices, more costly prescription drugs, an increased peril for our troops in Iraq. (Cited in http://skirsch.com/politics/ goals/goalsDemocrats.htm, 2008). Democrats have s great influence to the current presidential elections because the two candidates for this coming election belong from the democrats. These are Hillary Clinton, U.S. Senator from New York and former First Lady and Barack Obama, U.S. Senator from Illinois, and former Illinois State Senator. Democrats really have a great impact to American politics because they have a large number of supporters and are choosing the leaders who can improve the type of government they have or can give them a better life. ( cited in http://en.wikipedia.org/wiki/Democratic_Party _(United States)_presidential _primaries,_2008,2008) How to cite The Democratic Republic, Papers

Friday, December 6, 2019

Marketing Strategy and Plan Janet Bradley

Question: Describe about the Marketing Strategy and Plan for Janet Bradley? Answer: Executive Summary The growing rate of obesity problem in Australia has raised the concern of Janet Bradley as it creates health hazards for the consumers. A new chain of restaurants selling low calorie food items will be sold. It is imperative for the organization to analyze the target market. A micro environmental analysis and macro environmental analysis has been done. The product quality and its price will be the major ways in which the target market can be attracted. The target market will comprise of the youngsters and the families. Since the eating out concept has become very popular in Australia, the company can take the advantage and devise its marketing strategy to increase the market share. 1. Introduction Janet Bradley wants to start a low calorie fast food centre in Australia. The rate of obesity in Australia has been increasing which has potential adverse impact on the heath. Thus Janet wants to start a new fast food chain in Australia that will offer low calorie food. The fast food centre will be a viable alternative to the high calorie food selling restaurants like KFC, Mc Donalds and Red Rooster. For this purpose, Janet Bradley has to analyze the market to understand the buying behavior of the consumers. This will help him to strategize his business. For this purpose the micro environment and macro environment analysis has been carried. The micro environment has been analyzed with respect to the various suppliers, intermediaries that will affect the business. The potential competitors have been identified. The macro environment analysis has been conducted with respect to the demographic, technological, political and cultural trends. The target market for the low calorie food chai n has been devised. The market mix of the fast food chain has been identified (Brindal, 2015). 2. Market Analysis It has been reported by the Enhanced Media Metrics Australia that the young Australians were more likely to eat fast food. The fast food consumption was mostly seen among the people of the age group of 14 to 29 years who consumed fast food at least once in a month. On the other hand 45 percent of the national average is seen to consume fast food. The residents of NSW and ACT were the most likely Australians (83%) who spend money eating out or home every month in comparison to the national average of 81 % (Holroyd, 2014). 2.1 Buyer Behavior Influences Definition Characteristics of consumers of fast food and/or low calorie food Cultural Cultural factors are complex of the beliefs, behaviour, roles and values of the research. The cultural aspect is important to understand consumer behaviour. The lifestyle of the Australians has changed. In the fast pace lifestyle it is very difficult to keep a check on food. Thus they consume fast food despite of health issues. The rising health issues have raised awareness among certain section of the society to put restriction on fast food consumption. Social Social class has direct influence on the food consumption of the food. The social factors and socio economic status has significant impact on the nutrition and diet. The brand image of the fast food sellers has huge influence on the buying behaviour. KFC and Mc Donalds are popular brands and preferred by the consumers due to their brand image. The percentage of low calorie food consumers is less. There is lack of awareness among the consumers regarding the benefits of fast food. Personal Personal choice plays a major role in the consumption of food. Fast food will be consumed on the basis of the individual preferences. The personal choice of majority of the Australians is towards consumption of fast food. The fast food items are delicious to taste and they are easily available. Most consumers prefer fast food over low calorie food. Psychological Psychological factors affect the buying behaviour of the consumers. The personal choice of the consumers depends on the psychological factors affecting their buying habit. The Australians prefer fast food over low calorie food items. But there is rising awareness among the population about the adverse effects of low calorie food items. But the rate of consumption of low calorie food items has not increased to a significant extent (Carroll, 2014). 2.2 Microenvironment 2.2.1 Suppliers and Intermediaries The fast food giants in Australia maintain a unique supply chain model which is a partnership and collaboration that the company has made with the supply chain members to serve high quality food consistently. There is large number of suppliers supplying food items in the fast food industry. Thus there is high bargaining power of the suppliers. The profitability of the organization is affected as the suppliers gain high bargaining power. On the other hand the group of suppliers can reduce the quality of the food items to a considerable extent and the restaurant owners have to raise the price (Sullivan, 2015). 2.2.2 Public The low calorie fast food industry can be targeted towards the people who are conscious of their food habits. They will form a potential market for the organization. 2.2.3 Competitors Competitor Overview of their competing offerings Target market Positioning Organic food sellers The organic food sellers offer food items that are produced, processed and stored without addition of synthetically produced fertilisers and chemicals. The target market of the organic food sellers are consumers aware of potential health risk. The rise of the obesity issue in Australia has resulted in the rise in the awareness among the public to transform to organic food. The value of organic food production in Australia has doubled. The organic food items are sold in the large supermarkets in Australia. This has formed a potential way to attract the target market. 2.3 Macro environment Macro Factor/Trend Definition of Factor Explanation of trends / events relevant to fast food or low calorie food Demographic The demographic factors define the age group of people afflicted towards fast food in Australia. The major consumer of fast food is seen amongst the people of the age group of 14 to 35 years in Australia. The low calorie food is less popular among the Australian. But the awareness of the benefits of low calorie food is increasing. Economic The economic factors include macro economic factors like GDP, inflation, unemployment and industrial production. At the time of recession the unemployment rate was high which affected the fast food industry. But the situation is quite stable at present. But the sales of the fast food sellers have dropped marginally due to increase in awareness for organic and low calorie food items (Burks, 2015). Technological The technological factor includes use of modern technology, advanced information technology. The use of advanced technology has made the processing of the food items easier. It has resulted in considerable reduction of cost. Thus the technological factors have helped the fast food industry to grow. Political The political factors include the various regulations from the Government. The Government regulations have potential impact on the business activities of the firm. Government has put strict regulations on the packaging and labelling of the fast food items in Australia. The regulations have been imposed by the Government on over wage. 3. Marketing strategy 3.1 Target Market Characteristics Segment1( Youngsters) Segment 2( Family Unit) Geographic The target market for the low calorie fast food market can be the main cities in Australia. The places like New south Wales, Sydney can be the location for the restaurant. The youngsters of these regions are seen visiting the fast food centres very often. The eating out trend has become very popular in Sydney, New South Wales. It is a trend among the family members to go out for dining at weekends. Thus Sydney and New South Wales will be a good location for the low calorie fast food industry. Psychographic The fast food industry has two potential markets. They are the convenient oriented and relax oriented. The youngsters prefer the fast food as a result of its convenience and relaxing environment. The low calorie fast food company has to start its business keeping in mind these criteria. The family members in Australia go out for dining as it is relaxing after the long hectic schedule of work. The potential health issues also concern them. Thus it is essential for the low calorie fast food company to provide a relaxing and comforting environment. Demographic The sale of fast food items is seen mostly among the youngsters. The youngsters will be a potential market for the low calorie fast food company. The rise in the eating out trend in Australia has increased the frequency and number of families visiting the restaurants. It will also form a potential market for the low calorie fast food industry. Behavioural The psychological factors influence the behaviour of the individual. Since the youngsters visit the restaurants to relax, it is important for the low calorie food seller to provide a relaxing environment. The eating out trend in Australia is seen mostly in the populated areas of Australia in Sydney and New South Wales. The behavioural attribute behind the eating out concept is to work in a relaxing environment. This is a potential attribute for the success of the business (McDonald and Dunbar, 2004). 3.2 Positioning and Competitive Advantage Positioning can be defined as the marketing activity that will identify the potential problem or opportunity existing in the market. The potential solution to the problem or the opportunity will be developed. The positioning strategy will be made on the basis of market research, segmentation analysis and support of the data. The way in which the business will carry its activities can be determined from the objective of the business. Depending on the positioning strategy the organization will be able to increase its sales and the recognition of the brand will increase. The positioning strategy can be implemented with extensive advertising which will derive value for the organization. The positioning strategy for Mc Donalds will depend on market research. The organization has to identify the need of the customers. Since there is increase in awareness among the Australian about the rising health issues, appropriate promotional activities by the low calorie food firm will be beneficial f or the organization. The local taste and preferences of the consumers in Australia has to be analyzed. TV commercial can be a potential way to improve the brand awareness of the low calorie food. Innovativeness of the product will play a major role for the growth of the business. The products sold by Mc Donalds, KFC and other big fast food companies have to be analyzed. On the basis of the analysis the most popular food items sold by these companies can be chosen and included in their menu. The same food items can be included in their menu but the food items will have low calorific value. This will form the brand identity of the firm. Another strategy of positioning is raising the brand awareness by online promotional activities. The online activities will increase the prominence and popularity of the business. The organization will be able to communicate with larger customers. The symbolic nature of the product will make it popular and it will be considered as socio cultural produc t. Another way of addressing to a wider customer is promoting the low calorie food items by comparing the health benefits of the food in comparison to the health hazards caused by the fast food. This will draw customers towards the low calorie fast food company (Sdrali et al., 2010). 4. Marketing Mix The elements of marketing mix consist of elements that will form the core of the marketing system of the low calorie fast food restaurant. The marketing mix will be analyzed with respect to product strategy, pricing strategy and strategy for distributing the food items. 4.1 Product Strategy The product will be made according to the preference of the consumers. The food items will prepare with organic raw materials and the calorie content of the food items will be low. Market analysis showed that the customers prefer organic food items and food of low calorific value due to the potential health risks of fast food. It is seen that the preference of the customers has changed over time. In order to meet the changing demand of the customers, the low calorie food seller has to identify the changing need of the consumers. The food items in the menu can include some of the popular items sold by Mc Donalds. The popular food items should be low in calorie. This will increase the popularity of the business. The menu should offer diversified items. The food items offered in the menu must comprise of vegetarian products, non vegetarian products, deserts and drinks. The low calorie food items will be prepared from organic items. There will be range of food items for children. Thus th e food store will attract family members. Variety in the food items will be making a popular choice for the residents in Australia. This will increase the competitive advantage of the food store and it will be a potential alternative for Mc Donalds and KFC (Bowman and Gatignon, 2010). 4.2 Pricing Strategy The customers perception of value is an important determinant of the price charged by the product. A mental picture for the product is drawn depending on the price of the product. The value of the product increases and decreases depending on the quality and price of the product. The product is more than a physical item. It has a psychological connotation attached to it. If the product is low priced then the consumers may feel that the quality of the food is being compromised. Thus it is important to decide the right price to maintain the identity of the brand and its integrity. The low calorie food seller must use the competitive pricing strategy. The price of the food items will be depending on the price set by the competing firms like Mc Donalds and KFC. Mc Donalds classifies the product into two categories. One is based on the brand affordability and the other is based on branded core value products. In the similar way, the low calorie food store should segregate their product. Th is will make the pricing of the products easier. The differential pricing strategy will satisfy the perception of the consumers. The pricing strategy will attract more consumers to the firm. The consumers will prefer the food store as they are getting quality products which have reduced health risks at affordable prices. It will be a potential strategy of pricing for competitive advantage of the company (Kemmer and Boden, 2015). 4.3 Distribution Strategy An effective distribution strategy is imperative for the success of the business. It is important to maintain a chain of suppliers. Management of supply chain is important for the success of a business. The raw materials must be easily available to the food store otherwise it will have adverse impact on the sales. As a startup company, the food store must carry extensive promotional activities like the other large food stores like Mc Donalds and KFC. Promotional activities can be carried by using social media like Face book, Twitter to attract the youngsters. Advertisement via television and other form of printing media like news paper, magazines can form an effective way to reach out to a larger audience. At the initial stage, potential discounts can be offered to the customers to increase the visibility of the food store. This will make the consumers aware of the various offering of the low calorie food items. TV advertising will make the consumers aware of the food items offered b y the company. The hazards of fast food can form an effective strategy of campaign by the store. This will encourage the buying behavior of the consumers and the sale of the food items will increase (Codita, 2010). 5. Summary of Recommendations The success of the low calorie food store will depend on implementation of the effective strategies. The analysis of the potential market is essential for the success of the business. Strategy Recommendations Target Market The target market for the restaurant will be the youngsters and the family members. As the eating out concept has become very popular in Australia it is important for the organizations to target the potential consumers. Value Proposition The value of organization will maximize with effective promotional activities. This will make the food items popular among the consumers. The low calorie food items will reduce the health hazards of the consumers. Competitive Advantage The low calorie food store will gain competitive advantage by competitive pricing policy. The pricing will be same as the other large fast food chains. The food store will be started at the urban highly populated areas in Australia. Core Product Strategy The product will be prepared from organic food. This will reduce the potential health hazards. There will be diverse range of food items offered by the firm. The food items will be prepared with less oil and the calorific value will be low. Actual product The product will be prepared from organic food. This will reduce the potential health hazards. There will be diverse range of food items offered by the firm. The food items will be prepared with less oil and the calorific value will be low. Pricing The low calorie food store will follow competitive pricing policy. The price of the food items will depend on the price set by the competing firms. The low calorie food store will sell the products at discounts during lean periods. Distribution The supply chain has to be managed effectively. The raw materials and the other food items must be available to the food store. This will not hamper the sales of the store. 6. Conclusion Low calorie food items have potential market in Australia. This will reduce the health risks of the consumers in Australia. The obesity problem in Australia is rising which has increased the concern of the consumers. Thus it will have a potential market in Australia. The low calorie food store can use organic food items. The calorific value of the food has to be kept low. The fast food chains in Australia maintain an efficient supply chain model which is a partnership and collaboration that the company has maintained with the supply chain members to serve high quality food consistently. There are wide varieties of suppliers supplying food items in the fast food industry. The suppliers have high power of bargaining. The startup low calorie food seller can use the competitive pricing strategy. The price of the items of the food will be depend on the prices of the product that is set by the competing firms like Mc Donalds and KFC. The success of the business will depend on effective pri cing policy, promotional activities and the main factor that will result in success of the product is its quality. References Bowman, D. and Gatignon, H. (2010).Market response and marketing mix models. Boston: Now. Brindal, E. (2015).Exploring Fast food consumption behavior and social influence. 1st ed. [ebook] Available at: https://digital.library.adelaide.edu.au/dspace/bitstream/2440/62481/1/02whole.pdf [Accessed 14 Feb. 2015]. Burks, F. (2015).Types of Economic Factors That Can Affect the Fast Food Industry. [online] Small Business - Chron.com. Available at: https://smallbusiness.chron.com/types-economic-factors-can-affect-fast-food-industry-36923.html [Accessed 14 Feb. 2015]. Carroll, L. (2014).Australians are including fewer healthy food options in their diets. [online] The Sydney Morning Herald. 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